Hero Stories

Updated: Nov 8, 2019

Over the past year, we met with several incredible veterans who have not only protected our great nation in the military but who continue to support fellow veterans and military families today. It has been an honor learning more about these veterans and we are grateful for the opportunity to share their stories with you. Please join the Boot Barn family in honoring the highlighted veterans in this piece as well as all active and retired military who have sacrificed for our protection – for the land we love.



Warriors & Rodeo

Warriors And Rodeo (W.A.R.) is a nonprofit organization on a mission to make a difference in the lives of American heroes through the ranch and rodeo lifestyle. W.A.R. provides a warm and welcoming place for veterans, law enforcement officers, fire fighters, and similar service professionals to come together, support each other, and connect through a common bond of western values and their service to our nation. For Warriors And Rodeo, rodeo is therapy.



Troy Hall:

MSGR, United States Army, 22 Years of Service, and 4th Generation Military

Steve Carter:

United States Army, 3rd Ranger Battalion, and Purple Heart Recipient

Ethan Graves: United States Army, 1st Infantry Division and Iraqi Specialist E-4


"There were two defining moments for me to join the military. One, my grandfather pulled out one of his old military uniforms and actually let me put it on and then he took his flight wings off of that uniform and gave them to me. That's when I knew I was going into the military. The second defining moment was when I was in class on 9/11 and saw the towers fall. That's when I decided that I was going into the Army." - Ethan Graves


Active Valor

Active Valor is a nonprofit organization dedicated to supporting combat veterans and the children of our nation’s fallen heroes, referred to as Gold Star Children. The program, started by Navy Seal Veteran Perry Yee, allows veterans to continue contributing to their community in a profound way by creating a special bond with a child who no longer has access to that mentorship.



Perry Yee:

United States Navy SEAL, Operation Enduring Freedom, and Founder of Active Valor



Eugene Neal:

United States Marine Corps, 1st Marine Division and Operation Iraqi Freedom

Naithen Schirmer:

United States Army, 1st Infantry Division, and Mentor to Nathan, A Gold Star Child


Heroes and Horses

Heroes And Horses, founded by Navy SEAL veteran Micah Fink, is a nonprofit organization that redefines the relationship between challenge and purpose by reintegrating combat veterans through packing trips in the back country of Montana while building invaluable relationships training wild mustangs as a form of therapy.



Micah Fink:

United States Navy SEAL, Bronze Star Recipient, and Founder of Heroes and Horses


"Ultimately the horse is a tool to show these guys that are coming home what they're looking for, they already have; it's inside them. The answers aren't found anywhere else but within. And so, rather than talking about that, we use the animals as a tool to shift focus." - Micah Fink

Operation: Care and Comfort

Frankie Star is a country music artist and a Vietnam veteran who served in the United States Navy. In spending time with Frankie, we learned that he is wildly passionate about his music and helping other service men and women. Operation: Care and Comfort is a nonprofit organization that supports our troops serving overseas through welcome-home events, writing letters, sending care packages, and supporting deployed service members and veterans’ families. Boot Barn has partnered with Operation: Care and Comfort for over two years in an effort to support our military.



Andy and Andrew Easterbrook:

United States Marine Corps, U.S. Veterans, and Father & Son.

Frankie Star:

United States Navy and Vietnam Veteran


"I was raised on a ranch and that's all I knew. I'm just an original cowboy. After Vietnam, I never ever thought I would find the peace that I have finally found. Now I look at the hope of the United States and the country we live in. Liberty's not free. We're born a proud country. We need to keep it that way." - Frankie Star

Wings for Warriors

Wings for Warriors is a volunteer-driven nonprofit organization in support of wounded combat military service members returning home from Iraq and Afghanistan. Founded by Anthony Ameen, a Hospital Corpsman in the U.S. Navy who was severely wounded in combat, their mission is to provide necessary tools, resources, and a helping hand for wounded veterans on their road to recovery.



Anthony "Doc" Ameen:

United States Navy, Purple Heart Recipient, and Founder of Wings for Warriors

Josh Mathews: United States Marines Corp, Air Traffic Control


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