For The Land We Love

Updated: Jun 14, 2019

For our Father's Day piece, we knew we wanted to honor our military veterans who are also fathers, the common connection being they are, by nature, protectors. We met with twenty incredible veterans who shared their stories with us. And while no two stories were the same, they all shared a common theme. They missed the brotherhood they gained in the military and they felt their service wasn’t done.


This piece shares the stories of United States veterans from all different walks of life who have not only supported and protected our great nation in the military, but continue to dedicate their lives to supporting their communities in various ways. These men are grandfathers, fathers, father figures, and protectors who have devoted their lives to a lifetime of service.


It has been an honor learning more about these veterans’ stories and as we share them with you, we only hope we have done them justice. Please join the Boot Barn family in honoring the highlighted veterans in this piece and all active and retired military who have sacrificed for our protection — for the land we love.


Warriors And Rodeo (W.A.R.) is a nonprofit organization on a mission to make a difference in the lives of American Heroes through the ranch and rodeo lifestyle. W.A.R. provides a warm and welcoming place for veterans, law enforcement officers, fire fighters, and similar service professionals to come together, support each other, and connect through a common bond of western values and their service to our nation. For Warriors And Rodeo, rodeo is therapy.



Wings for Warriors is a volunteer-driven nonprofit organization in support of wounded combat military service members returning home from Iraq and Afghanistan. Founded by Anthony Ameen, a Hospital Corpsman in the U.S. Navy who was severely wounded in combat, their mission is to provide necessary tools, resources, and a helping hand for wounded veterans on their road to recovery.



Active Valor is a nonprofit organization dedicated to supporting combat veterans and the children of our nation’s fallen heroes, referred to as Gold Star Children. The program, started by Navy Seal Veteran Perry Yee, allows veterans to continue contributing to their community in a profound way by creating a special bond with a child who no longer has access to that mentorship.



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