By March of 2020, COVID-19 had put the brakes on the music industry almost entirely. Festivals and concerts were stripped from the calendar. Tours were canceled. Major artists delayed album releases. And broadcasting for up-and-coming aspiring music artists was essentially turned off air. By the time mid-March rolled around and stay-at-home orders were put in place, according to Rolling Stone, “as cities quieted, the music did too, with even the smallest of venues forced to shut their doors.” Eliminating live performances only exacerbated the challenges aspiring musicians face along their journey. Everything stopped. But the sun always rises and musicians from every corner of the industry are finding new and creative ways to persevere. In support of their return, we are partnering with aspiring music artists within the country music community to help share their music on air, featuring each artist and their music through a Boot Barn sponsored 30-second radio spot. Keep tabs on this page—we will be updating it regularly with new up-and-coming artists.
According to Jenna Paulette, the West is where desire meets adventure. She states it is endless skies, freedom and hard work, sleeping on a blanket underneath the stars, men with callused hands and a long history of women rising to the occasion. Jenna Paulette is the embodiment of all of the above as she blazes a trail with her “New West” style of country. She replaces convention for a pedal steel-rooted sensibility that marries the traditional with the contemporary.
From opening gigs with Zac Brown Band, Joe Nichols, Parmalee, Clay Walker, and High Valley, to putting out her Modern Cowgirl Vol. 1 EP, Paulette is becoming an unstoppable force. She has been added to Apple Music’s Breaking Country Playlist, Google Play Country’s New Crop Playlist, named a CMT Discovery Artist, and featured on Apple Music's The Kelleigh Bannen Show and The Circle Network's The Southern Weekend with Natalie Stovall. As a result, she has earned over 1 million streams thus far. Her music has an undertone of pop and an overtone of cowgirl. Her goal is to bring people together based on common experiences and to put into words what cannot always be expressed emotionally. Her vehicle for accomplishing this is what she represents and who she is, a ‘modern cowgirl.’
Growing up in the suburbs of Music City, Kyle Elliott was brought up with the legends of ‘90s country music always playing on the radio. He likes to believe that being born in Nashville means that there is country music in his blood. Music Row Magazine has said that Kyle has “a luxuriously rich baritone that he puts to good advantage.” With influences stemming from artists such as Josh Turner, Randy Travis, Chris Young, and Chris Stapleton, Kyle is set to release the rest of his EP “Love Hangover” by the end of 2021. He is determined to continue writing songs that his fans can relate to.
Royale Lynn is a cowgirl who started her music career at the age of 15, writing songs and developing her stage presence through music lessons and local shows. In 2015, she moved to Nashville from a small town in southern Ontario in hopes of writing for some of the greats. Her passion lies within the art of storytelling and she spends most of her weeks in a writing room among artists in Nashville. She recently wrote the song "Far Boy" for country music artist Leah Marie Mason, and within two months it has garnered over 13 Million views on TikTok and half a million streams. Royale Lynn recently debuted on Nashville's Country station 103.3 as their "tune up song of the day." Her new single, “His & Hers” is set to drop May 7th on all streaming platforms and is anticipated to be one of her biggest releases yet.
North Carolina native Kameron Marlowe has been touted by Everything Nash as “the piece country music has been missing” and by Billboard as a “nascent talent.” Since coming onto the scene with his autobiographical, self-penned release “Giving You Up,” Marlowe has gone on to amass more than 115 million career on-demand streams; joined the roster of Columbia Nashville alongside superstars Luke Combs and Maren Morris; and been named an Artist to Watch in 2021 by more than a dozen media outlets including Sounds Like Nashville, NY Country Swag, Country Now, and more – all before his debut single “Sober as a Drunk” even hit airwaves. With his soaring, emotive vocals and gritty, rock-infused sound, Marlowe calls upon influences ranging from Brooks & Dunn and George Strait to Travis Tritt and Ray Charles, creating a sound that reflects his life-long love of country music. Quickly becoming an undeniable force in the genre, Marlowe is set to stake his claim as the new face of country.
Lauren Duski is an independent artist from Northern Michigan with a deep love for people. Runner-up on season 12 of NBC's "The Voice," Duski has toured across North America in the fall of 2019 as direct and sole support with Lukas Graham, as well as Lewis Capaldi and Bobby Bones. Duski's latest single "I Would For You" just debuted at number-three all-genre and number-one on the Country charts. She is committed to writing songs that inspire listeners to call their loved ones.
Coming from a small town in North Dakota, Chloe Fredericks was raised on old country music and the cowboy way of life. She has always been drawn to songwriting and soulful music since she could remember and often teases she was born in the wrong generation considering her draw to some of the greats. She is inspired by Sheryl Crow, Bob Dylan, Kasey Musgraves, and one of her favorites Amy Winehouse. Alongside being a recording artist, Chloe is a prolific songwriter and enjoys co-writes and writing sessions. Above all she loves to perform and entertain. In 2019, she moved to LA to record her first EP and ever since has been making plans to release new music and deliver the light of her soul through her art.
Jon Wood was born into music. Six years before Jon was born, his father, Steven Wood, moved to Nashville to pursue his dream in the music business, working for Calvary Records and later becoming an artist playing at festivals, churches, and anywhere that would have him. When Jon was two years old, his family moved out of Nashville and eventually settled in Wake Forest, North Carolina. At an early age in North Carolina, Jon discovered his love for music. His father built a recording studio in their home where the family, including Jon’s two brothers and mother, came together and recorded. They put together a family band, played concerts, and even recorded a small album. After a series of odd jobs following high school, Jon realized his main passion is music. At 21, Jon left his small town and chased his neon dreams to Nashville. Five months in Nashville, songwriter and producer, Justin Weaver, reached out to Jon via Instagram. From there they started writing together and released Jon’s debut EP in June of 2019 with the songs co-written by Wood, Weaver, and additional Nashville writers. "Drop on By" was released later that same year. Since the beginning of the COVID pandemic, Jon has been writing songs and is now getting ready to release them in 2021. His latest release is "What Her Leaving Left."
Caitlyn Smith has established herself as one of Nashville’s brightest rising stars after winning a Critics Choice Award and writing songs for the likes of Miley Cyrus, Dolly Parton, Meghan Trainor and John Legend, Garth Brooks, and Jason Aldean. As an undeniably talented vocalist, Smith’s 2018 Starfire and 2020 Supernova saw her in the pages of TIME Magazine and The New York Times, and had her named to Rolling Stone’s 10 country artists to know and Paste’s 10 country artists to watch. Her current single “I Can’t” featuring Old Dominion, is currently climbing the country radio charts.
Tucker Wetmore knows his way around a country song. From his small-town upbringing in Kalama, WA, population 2,700, he has been funneling his feelings into music since he was 11 years old. Less than a year after college, Wetmore moved to Nashville to begin chasing down his own version of the American Dream, sharpening his unique country sound with help from collaborators including Grammy-winner Chad Brown and co-producer Jesse Thompson. Blending his baritone vocals with Telecaster twang, Wetmore’s original songs mix country storytelling with modern melodies—creating country music for the modern world.
If you are interested in being a featured artist and joining the movement, please email inquiries to our PR team.