By March of 2020, COVID-19 had put the brakes on the music industry almost entirely. Festivals and concerts were stripped from the calendar. Tours were canceled. Major artists delayed album releases. And broadcasting for up-and-coming aspiring music artists was essentially turned off air. By the time mid-March rolled around and stay-at-home orders were put in place, according to Rolling Stone, “as cities quieted, the music did too, with even the smallest of venues forced to shut their doors.” Eliminating live performances only exacerbated the challenges aspiring musicians face along their journey. Everything stopped. But the sun always rises and musicians from every corner of the industry are finding new and creative ways to persevere. In support of their return, we are partnering with aspiring music artists within the Western community to help share their music on air, featuring each artist and their music through a Boot Barn sponsored 30-second radio spot. Keep tabs on this page—we will be updating it regularly with new up-and-coming artists.
North Carolina native Kameron Marlowe has been touted by Everything Nash as “the piece country music has been missing” and by Billboard as a “nascent talent.” Since blasting onto the scene with his autobiographical, self-penned release “Giving You Up,” Marlowe has gone on to amass more than 115 million career on-demand streams; joined the roster of Columbia Nashville alongside superstars Luke Combs and Maren Morris; and been named an Artist to Watch in 2021 by more than a dozen media outlets including Sounds Like Nashville, NY Country Swag, Country Now, and more – all before his debut single “Sober as a Drunk” even hit airwaves. With his soaring, emotive vocals and gritty, rock-infused sound, Marlowe calls upon influences ranging from Brooks & Dunn and George Strait to Travis Tritt and Ray Charles, creating a sound that reflects his life-long love of country music. Quickly becoming an undeniable force in the genre, Marlowe is set to stake his claim as the new face of country.
Lauren Duski is an independent artist from Northern Michigan with a deep love for people. Runner-up on season 12 of NBC's "The Voice," Duski has toured across North America in the fall of 2019 as direct and sole support with Lukas Graham, as well as Lewis Capaldi and Bobby Bones. Duski's latest single "I Would For You" just debuted at number-three all-genre and number-one on the Country charts. She is committed to writing songs that inspire listeners to call their loved ones.
Coming from a small town in North Dakota, Chloe Fredericks was raised on old country music and the cowboy way of life. She has always been drawn to songwriting and soulful music since she could remember and often teases she was born in the wrong generation considering her draw to some of the greats. She is inspired by Sheryl Crow, Bob Dylan, Kasey Musgraves, and one of her favorites Amy Winehouse. Alongside being a recording artist, Chloe is a prolific songwriter and enjoys co-writes and writing sessions. Above all she loves to perform and entertain. In 2019, she moved to LA to record her first EP and ever since has been making plans to release new music and deliver the light of her soul through her art.
Jon Wood was born into music. Six years before Jon was born, his father, Steven Wood, moved to Nashville to pursue his dream in the music business, working for Calvary Records and later becoming an artist playing at festivals, churches, and anywhere that would have him. When Jon was two years old, his family moved out of Nashville and eventually settled in Wake Forest, North Carolina. At an early age in North Carolina, Jon discovered his love for music. His father built a recording studio in their home where the family, including Jon’s two brothers and mother, came together and recorded. They put together a family band, played concerts, and even recorded a small album. After a series of odd jobs following high school, Jon realized his main passion is music. At 21, Jon left his small town and chased his neon dreams to Nashville. Five months in Nashville, songwriter and producer, Justin Weaver, reached out to Jon via Instagram. From there they started writing together and released Jon’s debut EP in June of 2019 with the songs co-written by Wood, Weaver, and additional Nashville writers. "Drop on By" was released later that same year. Since the beginning of the COVID pandemic, Jon has been writing songs and is now getting ready to release them in 2021. His latest release is "What Her Leaving Left."
If you are interested in being a featured artist and joining the movement, please email inquiries to our PR team.