A Season's Premiere


The Most Important Time of Year


The holiday season is often regarded as the most important time of year. And the pressure to perform weighs heavy on many of us. Retailers are panicked to create the quintessential holiday campaign for their customers. Party hosts spend days, if not weeks, crafting the pinnacle holiday party. But it is not about desperately finding snow in June for your Christmas photoshoot or cooking the perfect turkey in November. If you deconstruct the season and think about what makes it so special and important at the core, you realize that it is time with family; a reason to slow down and enjoy our time together. It is not about the perfect present but rather about being present with the ones you love.


So this holiday season, we bring you our season’s premiere, a piece highlighting real people, with their families, within the western community and country music world who are also true, natural performers. Because during the holidays, the spotlight seems a little bit brighter and despite the pressure to perform, the most important time of year gets its value from the people we spend our time with and what we spend our time doing.


When it all comes down to it, no one will care if the turkey burnt or if your white Christmas was much greener. At the end of the day, you’re going to remember the way you felt surrounded by loved ones.


Wishing you and your family quality time this holiday season.


Boot Barn

Made by the west.

Anthony & Lisa Lucia


Rodeo Announcer Anthony Lucia, son of Pro Rodeo Entertainer Tommy Lucia, began performing in rodeo alongside his father at a very young age. Learning the art of entertaining from his dad gave Anthony the groundwork to announce his own trick roping acts, utilizing his personality as a tool to develop his career into a professional western sports broadcaster. Lisa (Lageschaar) Lucia also doesn’t shy away from the spotlight. She was crowned Miss Rodeo America 2017 and today she coaches aspiring rodeo queens. The newlyweds and power couple’s story is akin to a modern day June Carter and Johnny Cash of the rodeo world.



Jimmie Allen


Jimmie Allen is a country music singer-songwriter. Growing up, his grandmother told him "it's impossible to put 100% into two different things. One day, one of them is going to suffer." So he never had a back up plan. Instead, he stopped at nothing to pursue his dream of becoming a country music artist, even while living out of his car, working night shifts as a janitor, and everything in between. In 2018, he became the first African American country artist to send his debut single to the top of the Billboard Magazine charts. His family has since grown within the country music community and his passion for music and connection with his fans continues to thrive.



Jenna Paulette


Jenna Paulette is a country music singer-songwriter and a cowgirl. Growing up helping on her granddaddy’s ranch, one of her fondest memories is being in the backseat of his pickup truck listening to George Strait. She remembers connecting with the lyrics in a way where she felt tremendous pride for her lifestyle and community. She grew up with a deep desire to share that same sentiment and love for the western lifestyle — her lifestyle — through her music. The time she spent as a cowgirl with her family on their ranch in Texas has not only influenced her music as a country artist in Nashville, but has led to even stronger connections built with her growing family within the music community. As an emerging country artist, nothing brings her more happiness than listening to her fans in concert singing her songs back to her.



Bishop Family


In 1959 the Sombrero Ranch was started as a passion project by a family of three cattlemen and horsemen with the intention of leasing horses for various purposes, including the growing western film industry. Today the same family - Mark, Frida, Zane, and Sara Bishop - runs the ranch, taking care of, transporting, and managing over 1,000 horses. Their horses have been featured in such movies as the 2013 Lone Ranger, Cowboys & Aliens, Return to Lonesome Dove, along with various Mustang car commercials, Marlboro ads, and many others. Their unique perspective from behind the scenes of western cinema has led to an unparalleled approach to training their horses.


Boots & Forrie


Boots Southerland is a cowboy and western actor with a career spanning over 30 years. He has been featured in such films as Doc West, The Far Side of Jericho, the Coen Brothers’ No Country for Old Men, and many others. Forrie J. Smith is a cowboy best known for his role as Lloyd in Yellowstone, starring Kevin Costner. When asked about his role, Forrie stated humbly, “I’m just a country kid from Montana on screen with an Academy Award winner. This is a dream come true for me.” Both Boots and Forrie reside in New Mexico. Through their common bond and love for cowboy culture and the art of acting in western cinema,

they have become great friends.


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