The West is limitless. It is an attitude, a mentality that drives us and motivates us. The West is where others come first. It is where w...

To put it bluntly, the COVID-19 pandemic has created extreme challenges for ranchers and farmers across the nation. The closure of school...

As the grandson of a cattle rancher and son of an art teacher, it is no surprise that Greg Kelsey is an award-winning western sculptor. G...

Founder of western fashion brand Rodeo Quincy, Quincy Freeman Eldridge is a western artist and a true rodeo cowgirl. Coming from a rodeo ...

Ben Christensen is a western photographer and film director who captures the awe-inspiring simplicity of the western lifestyle through hi...

Rodeo Announcer and Trick Roper Anthony Lucia, son of Pro Rodeo Entertainer Tommy Lucia, and Miss Rodeo America 2017 Lisa (Lageschaar) Lu...

Jimmie Allen is a country music artist who has always dreamed of being a singer, performer, entertainer, and songwriter. Growing up, his ...

Cowgirl and Country Music Singer-Songwriter Jenna Paulette grew up in a ranching family on the Texas-Oklahoma line. Helping her grandfath...

Lexi Quinn is a wildland firefighter, bowhunter, outdoor enthusiast, writer, and business owner. She started hunting at the age of five, ...

During our day spent with a group of incredible charrería athletes—charrería is Mexico’s national sport, a competitive event very similar...

At just 22 years of age, PBR Rookie of the Year Keyshawn Whitehorse is already among the top professional bull riders in the world. Growi...

The Compton Cowboys are a group of exceptional individuals—Randy, Tre, Keenan, and several others—who have created a community that embra...

Starting at a very young age, young athletes spend their entire rodeo careers training for the opportunity to compete at National High Sc...

Many young rodeo athletes strive to compete in rodeo at the college level and represent their school through a sport that carries so much...

From the time the first Miss Rodeo America was crowned in 1955, Miss Rodeo America has held a tremendously important role in the world of...

Husband, father, cowboy, and PBR Ring of Honor recipient—an honor given annually to individuals who have made a significant and lasting c...

We recently spent the day with UFC fighter, former bull rider, thrill-seeking adrenaline junkie, husband, and father Cowboy Cerrone on hi...

Over the past year, we met with several incredible veterans who have not only protected our great nation in the military but who continue...

Go to just about any rodeo and you will very likely run into Tiffany Cooper. You will find her in her favorite spot—behind the camera tak...

Fourth generation cattle rancher, former NFL tight end, and current bulldogger Bear Pascoe is by far one of the nicest people we have eve...